From the Back of Page Two to the Top of Page One: SEO for a Perth Sliding Door Repair Business

Key Results

• Top 3 Rankings Achieved - For core keywords within three months

• Phone Calls More Than Doubled

• Featured in Google AI Overviews - For "sliding door repairs" and "sliding door repairs Perth"

About The Client

We recently partnered with a local sliding door repair business in Perth that possessed an excellent reputation but remained virtually invisible in organic search results. Our team implemented a targeted search engine optimisation strategy to address this lack of digital visibility. Within three months, we secured top three rankings for the business across its most critical search terms.

The challenge

Rankings Were Falling

Critical ranking drops had severely impacted the business before we began working together in January. The website had dropped to the bottom of page two for its two most important keywords, namely "sliding door repairs" and "sliding door repairs Perth." Because of this poor positioning, the business was not attracting new customers through organic search.

Reliance on Branded Traffic

A branded traffic reliance meant that most of their online traffic came from users who were simply looking up the specific business name after already finding them through their Google Business Profile. Consequently, enquiry and phone call volume had fallen significantly, forcing the business to rely almost entirely on word-of-mouth recommendations rather than a steady stream of inbound leads.

Extremely Small Website - No Service Pages

Severe content deficiencies were uncovered during our initial audit of the website. We found that the site lacked any dedicated service pages beyond the homepage, featured minimal content depth, and offered no signals of expertise or trustworthiness that Google rewards. The website had stayed completely still while competitors actively built out their digital footprints and improved their rankings.

The Strategy

Keyword research

We began by mapping the full keyword landscape for the business, looking specifically at repair types, parts, location modifiers, and intent-based search variants. This thorough analysis established exactly where the real market opportunity existed before we planned any new content.

Keyword mapping

We assigned every target keyword to a specific page, ensuring each asset had a distinct purpose and no overlap with other pages. This strict mapping prevented keyword cannibalisation and gave our content plan clear, measurable targets.

Competitor and SERP research

We conducted a detailed analysis of the top-ranking pages for the target keywords, identifying the topics covered, the structure of the content, the trust signals present, and the questions being answered. Our goal was to understand the exact standard required to outrank the competition.

Content planning around EEAT

Drawing on that research, we built a content plan centred on Experience, Expertise, Authoritativeness, and Trust, which is the framework Google uses to assess content quality. We created new service pages where none existed previously, writing each one with detailed FAQs, strong intent-alignment, and clear trust signals to answer user questions more thoroughly and credibly than the existing top-ranking results.

Going live, recrawling, and iterating

Once the new content was published, we used Google Search Console to force a recrawl and accelerate the indexing process. We then monitored rankings and traffic data at the page level, making targeted adjustments based on what the live performance data showed.

The Results

Top of Page Rankings

Page-one rankings were achieved within three months, moving the client from the bottom of page two to position three for both "sliding door repairs" and "sliding door repairs Perth." Both terms now appear prominently in Google's AI Overviews, which appear above traditional search results and signal that Google considers the site a credible, authoritative source.

Quick Improvement in Search Term Quality

A major traffic shift occurred immediately after we completed the work. Before starting the project, most visits were branded. Following our intervention, non-branded, intent-driven traffic began arriving, allowing people to find the business through search for the very first time. Individual service pages also began ranking for niche terms independently, creating additional traffic streams that had not previously existed for the business.

Inbound Phone Calls Doubled

Inbound phone calls doubled as a direct consequence of this increased visibility. The business went from receiving barely any inbound calls to securing a consistent, measurable enquiry volume. These positive results began within the first month of the campaign and continued to build over the following months.